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Marcel releases huge power efficient Fridges, AC, TV

3 || risingbd.com

Published: 03:45, 15 March 2018   Update: 15:18, 26 July 2020
Marcel releases huge power efficient Fridges, AC, TV

Economic Reporter: The local electronics and electrical appliances manufacturer Marcel released huge power-efficient fridges, air-conditioners, televisions, home and electrical appliances in the local market.

The local brand released lots of new models of appliances to grab its target of bagging 30 percent growth in the sales of its products in 2018 compared to the previous year’s sales.

Marcel authorities said, the sales of Marcel has been jumped up by 30 to 35 percent on an average for the last couple of years. Thus, they set a target of registering more than 30 percent growth in their sales in 2018 and the previous year.

To meet the target, Marcel has taken several initiatives like releasing new models of products of the advanced technologies, increasing sales and service points across the point, bringing the post sales services into on-line services, holding conferences with the dealers, declaring attractive promotional packages for both the distributors and the customers.

The Marcel officials said, they are manufacturing and marketing more that 50 sorts of electronics, electrical, home and kitchen appliances with the state-of-the art technologies and advances machineries in Marcel factories in Chandra, Gazipur.

They also said, the engineers of Marcel research and development department are adding huge power-efficient latest technologies to their products to cut down the products’ electricity costs.

The sales representatives of Marcel, application of latest technologies, world-class quality, reasonable rates and swift post sales service are resulted in gaining huge customers’ popularity rapidly.

Now, Marcel is manufacturing and marketing wide ranges of electronics, electrical and home appliances in the local market such as frost and non-frost refrigerator, freezer, air-conditioner, television, blender, gas stove, induction cooker, rice cooker, rechargeable and ceiling fan, microwave oven, room heater, water purifier, LED bulb etc.

Now, There are more than 50 models of frost, non-frost refrigerators and freezers of Marcel in the local market. The local brand added new models of refrigerators with inverter technology’s compressors, which are around 50 percent power-efficient than the refrigerators with general technology’s compressors.

For the well-fashioned customers, Marcel released attractive design refrigerators with tempered glass door of 333 liters, 317 liters, 320 liters, 295 liters, 265 liters, 176 liters and 193 liters.

In addition, this year the local brand added inverter and Ionizer technologies air-conditioners to the existing models.

Dr. Md. Shakhwat Hossen, head of Marketing Department of Marcel,  said they are adding latest technologies and new models of appliances to their existing product lines.

The sales of Marcel products has already surpassed the target, set by the company for January and February of 2018, he said adding: “The prime season of selling fridges, air-conditioners, televisions and others air-conditioning appliances started. Thus, sales will increase in the coming months.

At present, Marcel offers one-year replacement guaranty on its fridges and six-month replacement guaranty on its air-conditioners and televisions.    


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