Record fridge sales of Walton following Qurbani Eid

Economic Reporter: The local electronic giant witnessed a record in its fridge sales following the Eid-ul-Azha or Qurbani Eid, one of the biggest religious festivals of the Muslims performed across the country on August 22, 2018.

On the occasion of this year’s Qurbani Eid, the local brand sold out about six lakh units of frost, non-frost and deep fridges during the month of July and August of this year, which were more than 50 percent higher than the sales of the same period of the previous year.

In the last month, Walton sold out about double number of fridges than the fridges’ sales in the same month of 2017.

In addition, sales of Walton brand freezers were almost doubled during July and August of 2018 than the corresponding period of the previous year.

Amdadul Haque Sarker, executive director of Walton Group, said, “We set a target of selling out around four lakh units of fridges in two months (July and August). To meet the target, we marketed total of 145 models of fridges, of which 53 models were newly released. As a result of, the target was fulfilled within a very short time. Thus, we revised the target to 5 lakh units, which was also fulfilled before the few days of Eid. Now, we are expecting that the number of fridge sales will cross six lakh units.

Mohammad Rayhan, chief marketing officer of Walton Plaza Sales and Development Department, said, they experienced a bumper sales of Walton fridges ahead of the Qurbani Eid due to releasing highest number of fridges in the local market as well as handing over new cars under the Eid Mega Digital Campaign.

He claimed that the release of special design fridges like same space for normal and deep parts was resulted in gaining huge customers’ responses in the Eid.

According to marketing officials of Walton, the models of tempered glass door refrigerators have been turned into the customers prime choices. Prices of those models of fridges were Tk 24,500 to 37,500. In addition, sales of the frost refrigerators of five star energy rating were also satisfactory.

Among the non-frost refrigerators, the new models like side by side door 563 liter, three-door 536 liter and 526 liter non-frost refrigerators gained sound responses from the customers during Eid.

The use of Intelligent Inverter technology, Nano Healthcare and Anti-Fungal Door Gasket technology, one-year replacement guarantee, ten years guarantee for compressors, maximum 36-month easy installment facility, achieving Five Star energy rating from BSTI and suitability with the local weather conditions helped Walton refrigerators to be at the top of the customers' choice, they noted.

Mentionable, Walton is delivering fast and quality service to customers under the ISO certified Service Management System through 70 plus service centers across the country Walton is providing customers home service for fridges which already been widely appreciated. Customers can avail after sales service all over the year by just dialing 16267.



risingbd/Dhaka/Aug 28, 2018/Milton/Mukul