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Walton takes preparations to grab lion portion of AC sales

5 || risingbd.com

Published: 11:39, 20 February 2017   Update: 15:18, 26 July 2020
Walton takes preparations to grab lion portion of AC sales

Economic Correspondent: The country’s electronics giant ‘Walton’ has taken massive preparations from its production process to marketing strategies to grab a lion portion of the sales of air conditioners in the local market in the current year.

To this extent, the local brand set an annual target of bagging about 57 percent growth in its AC sales.

Walton authorities claimed that Producing world-class AC with the assurance of perfect BTU (British Thermal Unit) through most advanced machines and latest technologies like ‘Golden Fin, eye-caching design and colour, cheap rate, six months replacement guarantee, a wide sales network and service points are resulted in going up the demands for Walton ACs among the customers.

To meet the target, Walton has already taken massive preparations from its production process to marketing strategies.

The Walton authorities are predicting that the demands for ACs would be increased to large scales in the coming days. To ensure smooth supply of ACs during the peak season, Walton has already increased the production of air conditioners at its factory and thus creating sufficient stock. The local brand is also going to introduce intelligent inverter technology’s 1.5 tonnes and 2 tonnes air conditioners in the current month.

The company will soon release 4 and 5 ton ceiling and cassette types ACs.

Earlier, the entire local demands were met with the imported air conditioners. At present, high quality ACs are being manufactured within the country.

By the production of world-class high tech ACs, Walton is not only saving huge amount of local currency from the import bills but also bagging significant amount of foreign currencies through exporting ACs, which are congenial to the weather of importers’ countries.

Abdul Bari, AC marketing head of Walton Group, said, they have already increased the production of ACs and also creating sufficient stocks in their factory to grab the lion portion of the ACs’ sales in the current year. Walton is manufacturing ACs following the weather standard of both home and abroad.

Now, Walton is marketing 1 tones AC at TK 35000, 1.5 tones at TK 43,900 and 2 tones at TK 54600 in the local market, he said adding, they are also going to introduce intelligent inverter AC of 1.5 tones at TK 65,000 in this month.

Walton R&D (Research and Development) Head Engr. Tapash Kumer Majumder said, they are applying new technology named ‘Anti-corrosive hydrophilic golden colour fin’ in their AC condenser unit whereas such technology is not available in other brands’ AC.

This feature will enhance durability and operative life of the AC’s heat exchanger, even at salty air environment, sunlight dust, wind or harsh conditions, he added.

Dwelling on the distinctive features of intelligent inverter refrigerators, he said, the inverter technology’s ACs usually consume 30 to 40 percent less electricity than the general technology’s ACs.

The compressors with inverter technology never switches off even when the temperature stabilises, but runs at a slower speed maintaining the temperature inside the room, he said adding, thus these compressors consume comparatively low electricity. And, life time of the intelligent inverter technology’s compressors is also very high.

The ISO certified Walton Service Management System (WSMS) has been conducting ‘AC Winter Service Campaign-2016’ across the country to deliver free and home based post sales services to the users of its air conditioners from the last year.

To this extent, WSMS Mechanical Product Service Development’s Head Md Anisur Rahman Mallik said the customers generally do not run their ACs during winter season. With the advent of summer, they again run their ACs. When the user run AC after a long pause, they may find some sorts of problems, he said adding, schedule servicing is needed in this case.

Under this campaign, he said they are providing free home services to those clients, who bought Walton AC after 1st February, 2015 and registered their names by calling to WSMS call center (16267) before 31st January, 2017.

Walton is providing such sort of free home after sales services under the 2 years free service warranty period, he noted.

risingbd/DHAKA/Feb 20, 2017/Akram Hossain/Amirul

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