Marcel unveils new brand logo

Staff Reporter: The local electronics appliances manufacturer ‘Marcel’ unveiled its new brand logo aimed at turning the brand into the customers’ top choice.

Marcel Directors SM Nurul Alam Rezvi, SM Shamsul Alam and SM Ashraful Alam unveiled the new brand logo before more than one thousands businessmen by cutting cake just after inaugurating the day-long ‘Marcel Distributors Conference 2019’ at the company Headquarter in Chandra of Gazipur.

The event was also attended, among others, by the company’s Director SM Rezaul Alam, Executive Directors Eva Rezwana, Marcel Head of Sales Dr. Md Shakhawat Hossen, Brand Ambassador Amin Khan and other high officials of the company.

With the slogan of ‘Lets Achieve the Goal Together,’ the day-long conference was commenced in Thursday morning. More than one thousand distributors of the local company from all over the country attended the conference.

Speaking at the event, SM Ashraful Alam said, Marcel is achieving tremendous success in the local electronics market and the market share is going up very rapidly.

Marcel Directors SM Nurul Alam Rezvi, SM Shamsul Alam and SM Ashraful Alam are unveiling new logo through cutting a giant cake at the day-long ‘Marcel Distributors Conference 2019’ at the company Headquarter in Chandra of Gazipur.

By unveiling the new brand logo today, Marcel started its journey with new aspiration of becoming the country’s leading electronics brand.

Marcel authorities said, Marcel registered about 40 percent growth in its business in 2018 as against of 2017.

This year they set a target of achieving 80 percent growth. They have already witnessed 201percent growth in the first two months of the current year compared to the corresponding period of the previous year.

By upholding the present pace of business growth, Marcel would be the country’s top brand within 2021.

The company’s Executive Director Uday Hakim said, Today, It will be a historical moment of unveiling logo before thousands of distributors.

He said that a new road map has been prepared for turning Marcel into the country’s leading electronics brand. Thus, they are conducting their business activities with aspirations, hopes and new working plans, of which unveiling new brand logo is the first one.

The participants of the conference visited the production units of different sorts of electronics, electricals, home, ICT and Industrial Solutions. They were amazed to see the production process of Marcel fridge, television, air conditioner, laptop, computer, mobile phone, elevator, compressor, washing machine, oven etc. at the gigantic manufacturing plant equipped with world’s latest technology and machineries.

Best distributors were awarded at the conference for their outstanding performance in the rapid growth of Marcel market share. In addition, a total of 12 women entrepreneurs were received special awards at the conference. The conference was wrapped up with splendid cultural function.


risingbd/Dhaka/Mar 14, 2019/Augustine Sujan/AI