Staff Correspondent: Bangladeshi multinational brand Walton has become the title sponsor of the upcoming tri-nation series going to be held in Ireland just before the ICC World Cup. The tri-series feature Bangladesh, West Indies and hosts Ireland.
An agreement, in this regard, has been signed today (1 May 2019) between Walton and Total Sports Marketing. Uday Hakim, Executive Director, Creative and Publication department of Walton Group and Moinul Hoque Chowdhury, Proprietor of Total Sports Marketing signed the agreement on behalf of their respective organizations. The trophy of the series was also displayed on the function.
Executive Director of Walton Group (Policy, HRM and Admin) SM Zahid Hasan and Deputy Executive Director (PR, Media and Banding) Firoj Alam were among others present during the signing ceremony.
Speaking on the occasion, Uday Hakim said: Walton is sponsoring in almost every domestic tournament under Bangladesh Cricket Board (BCB) which helps creating the pipeline of Bangladesh cricket. Moreover, Walton tries to be with cricket wherever Bangladesh national team participate in international arena. Walton will keep contributing in the development of demotic and international cricket.
Meanwhile, Moinul Hoque Chowdhury said: Walton is a familiar name in Bangladesh cricket. They are working on the development of cricket for a long time. Walton as well as cricket will be beneficiary in the upcoming series in Ireland.
Earlier, Bangladeshi brands could not even think about sponsoring in foreign grounds. But now many Bangladeshi brands have been established as multinational brands and Walton is forerunner among them. This clearly signifies that Bangladesh is making huge progress in cricket as well as in trade and business, he added.
Mentionable, Total Sports Marketing brought the sponsorship rights of the tri-series from Cricket Ireland.
The ICC Cricket World Cup 2019 is going to begin on May 30 in England. The tri-nation series in Ireland is very crucial for preparation before the biggest tournament in cricket. This series is a great scope for Bangladesh to cope up with the condition of England during World Cup.
Earlier, Walton became the title sponsor of another tri-series held in Ireland in 2017 which featured Bangladesh, New Zealand and Ireland. Bangladesh had an excellent preparation for Champions Trophy held in England and played in the semi-final of the tournament, thanks to the groundwork they had from Ireland series.
Walton manufactures refrigerators, televisions, air conditioners, compressors, laptop, mobile phones, home-kitchen-electrical appliances, industrial solutions, die-mold and elevator in its gigantic factory equipped with state-of-the art technologies and machineries in Bangladesh. After meeting local demand, Walton exports those products to various countries.
risingbd/Dhaka/May 1, 2019/Augustin Sujan/Nasim